Marketing, Mayhem & Mother Broccoli: 5 Creators Who Prove that Time Freedom = Creative Freedom
From DIY queens to sketch comedy stars and the icons of drag, today’s most magnetic creators have built more than audiences—they’ve built empires on their own terms. In this post, we break down how Naomi Jon, Chit, Mia Maples, Kall Me Kris, and drag legends like Trixie Mattel and Sasha Colby leveraged authenticity, consistency, and creativity to build time-rich, freedom-filled businesses and lives. If you’re craving a life of more joy, less burnout, and biz that doesn’t run you into the ground—this one’s for you.
5-60 minute read (depending on your adhd personality)
I like to spend my time and days on the beach, especially on quiet weekdays when the world is working, hustling and making money.. I get to rest knowing I made money in my sleep.
Before we dive into these wildly iconic content creators…
Let me tell you something real quick…
Time freedom is the new luxury.
And creativity is the currency of the future.
Whether you're a creator, a business owner, or just someone manifesting their way out of the 9-5 grind..
There's so much we can learn from people who’ve carved their own lane in the digital space—people who turned their weird, quirky, chaotic, beautiful selves into FULL-ON BRANDS.
Let’s celebrate a few of my absolute fave creators who are marketing geniuses, spiritual time-freedom queens, and walking proof that being your full, authentic self is the secret sauce.
This is you making money in your sleep 💸
Become a Velvet VA Referral Partner and get paid to hype us up. Effortless, fabulous, and totally your vibe.
Yup—spread the word, hype up your fave local businesses IRL by sending them to us, and we’ll take care of the rest🩷
Now that’s what I call aligned prosperity.
💚 1. Naomi Jon aka MOTHER BROCCOLI
Naomi Jon is chaotic in the most delicious way possible. One minute she’s painting her face like a mythical forest creature, the next she’s eating Korean street food, jet-setting to Seoul, or filming skits with her bestie Vincent. Oh—and let’s not forget her music career and her cutie little cats, Chili and Taco.
She built her platform on boldness, humour, and authenticity—and it WORKS.
Her fans adore her because she never waters herself down. And that’s a marketing lesson all on it’s own: be polarizing, be memorable, be YOU.
💄 Makeup meets music
🍱 Fashion meets food
🌍 Travel meets transparency
And yes, she's basically the CEO of the broccoli cult. I'm in.
Takeaway: Naomi Jon is a masterclass in personality-driven branding. By fully owning her chaotic, creative, and comedic self, she turns every piece of content into a moment—and makes her audience feel like they’re part of the chaos with her. Her evolution proves that when you let your quirks lead and show up with realness (even when your girl scout cookie oven catches on fire), people stick around for you, not just the algorithm.
🎬 2. Chit… DO IT, LADY!
Chit—the painfully awkward coworker we all secretly know (and, somehow, deeply love). Created by Jay Renshaw and Kiel Kennedy (off-screen commentator and chaos co-pilot), this Groundlings-born character has absolutely exploded across TikTok and Instagram.
His now-iconic “Do it, Lady!” sketch has racked up over 12 million views—and counting.
The lighting? Horrendously perfect.
The hair? A glorious 80s/90s bowl cut masterpiece.
The ‘stache and thrift-store glasses? Absolutely intentional.
And yes—the internet is still screaming: “Is the guy behind Chit actually hot IRL??” (Spoiler: confirmed.)
What makes Chit so genius is the offbeat delivery. Like when he casually says, “Is there a black purse in here?” to a dead-silent (and slightly confused) office, or casually cracks a White Claw at his desk, calling it “juice” like it’s just another Tuesday. (Mango flavor, of course. Hey, @WhiteClaw? Brand collab moment.)
But the brilliance isn’t just in Chit—it’s the whole ensemble. Linda’s confusion. Peter’s hesitation. Kiel’s subtle commentary. The show plays like a fever dream you didn’t know you needed.
A lo-fi sketch series disguised as HR’s worst nightmare—and we are so here for it.
Chit is more than just memeable chaos. He’s proof that absurdity, when paired with clever storytelling, is still powerful marketing. It’s creative, relatable, and brilliantly unpolished—exactly what people are craving in a perfection-saturated world.
When reality feels a little too real, Chit is your glitch in the Matrix—a low-lit, deadpan, Mango White Claw–sipping reset button.
Chit isn’t just a character. He’s a cultural moment. A weird, wonderful, lo-fi legend in the making.
I JUST GOT THE PLAY ON WORDS “The Chit Show”… The “Shit Show”? Maybe i’m wrong but that’s hilarious.
Mia Maples on Instagram, YouTubeand Mia Maples Market
Source: Mia Maples’ Instagram
🎀 3. Mia Maples
Mia Maples is the cozy, “cottagecore,” vintage-collecting YouTube bestie and queen of the grandma aesthetic—and the internet absolutely adores her.
From restoring vintage dollhouses to pulling off shockingly successful DIYs, Mia tackles everything with charm, calm, and a healthy dose of “Let’s just try it and see what happens.” Even when she’s learning something completely new, she somehow nails it. No gatekeeping, no perfectionism—just creativity in motion, with her audience along for the ride.
Her channel is a delightful blend of creative projects, Amazon hauls, and sweet pranks on her mom (like asking her to rank “Etsy” gifts that Mia secretly made herself). She’s also turned her mom into her literal twin—because why not?
Fun Fact: Mia’s a huge fan of Drag Queens (same here!), which made me fall in love with her channel even more. The girl’s got taste and range. We love a supportive queen. 🏳️🌈🏳️⚧️
What sets Mia apart is her consistency, curiosity, and quiet confidence. She’s not chasing trends or trying to be anyone else—she’s just doing her, and it works. Effortlessly.
And yes—she’s proudly Canadian 🇨🇦
The takeaway? When you show up as your true self and let people watch you grow in real time, you don’t just build an audience. You build a loyal, inspired community that’s here for the long haul.
Beaches you can visit when you outsource with Velvet VA
🤪 4. Kall Me Kris
Comedian. Character actor. Internet icon.
Kall Me Kris went from hairstylist to global sketch comedy legend—and if you remember her “baby hands” or Riley skits, you know you’ve been here since the beginning.
Her rise started in 2020, when the world was isolated, anxious, and in desperate need of a laugh. Her content became a digital lifeline—and now, her community connects globally through a shared love for her work.
Armed with a closet full of wigs, razor-sharp humour, and wildly relatable storytelling, Kris turned TikTok chaos into a full-blown empire. She’s not just funny—she’s strategic. Her skits are built around recurring characters and recognizable dynamics, creating the kind of shareable, bingeable content people want in their feed.
Her secret sauce?
Storytelling + authenticity + audience connection.
She starts every video with a compliment (or lowkey flirtation 😏), immediately making her viewers feel seen and adored.
Her fans don’t just watch… they feel like they're in on the joke. And that emotional bond? It’s priceless.
She’s now:
Filming sketch content and true crime
Collaborating with besties like Celina Spooky Boo
Co-creating a horror film (House on Eden, anyone?)
Selling merch (Otto hoodies for the win)
Partnering with her boo Caleb and Co-Owning Sourboys Candy
Writing books and working with major brands
All while still posting regularly and staying connected with her audience.
And she’s open about her mental health journey too—honest, vulnerable, and real. She thanks her fans often, reminding them:
“As long as you guys have me, I will keep doing this.”
Takeaway: Kall Me Kris proves that personality-driven content is a powerful strategy. By leaning into storytelling, being unapologetically herself, and turning everyday moments into comedy gold, she’s built a loyal global audience. Her content reminds us: consistency, authenticity, and connection win every time—especially when paired with creativity, collaboration, and a willingness to evolve.
P.S. Kris is also Canadian :) 🇨🇦
From left: Pabllo Vittar, Bob the Drag Queen, Trixie Mattel, Bimini, and RuPaul. RuPaul photo courtesy of VH1; other photos by Getty Images. Image by Marina Kozak.
💅 5. Every Drag Queen Ever
Drag queens have been branding before branding was cool.
From the runway to the YouTube screen, from basement bars to global tours, drag performers are living, breathing, glitter-covered marketing machines.
They create full-blown personas—names, voices, styles, taglines, aesthetics, and entire universes people want to be a part of.
Whether they’re selling merch, music, makeup, memoirs, or simply their own magnetic essence… Drag queens show us the power of embodiment and storytelling. Their identities are art, their content is theatre, and their business sense? Sharp as a stiletto.
The real lesson? Authenticity and flair sell—big time. When you build a character that’s bigger than life but still rooted in truth, you become unforgettable.
A VERY short list of my faves (not in any specific order, pink promise)…
👑 The Icons & Their Takeaways:
RuPaul
The blueprint. Ru turned drag into a mainstream empire—music, TV, books, makeup, podcasting, and more. Her mantra “You’re born naked and the rest is drag” is more than a catchphrase—it’s a philosophy.
🧠 Takeaway: Own your power, know your worth, and never be afraid to make the world say your name. Pro tip: Look at photos of your child self and tell them good things about where you are now.
Trixie Mattel
From Barbie-on-acid realness to CEO of a wildly successful makeup line, Trixie’s brand is polished and playful. Musician, hotelier, comedian, YouTuber—she’s done it all, and still makes time for new wigs and weird jokes.
🩷 Takeaway: Consistency + camp + creative expansion = cult following and commercial success. Pro tip: Share your authentic self, even when know one’s watching & if your dad gave you a bully nickname? Clap back and make it iconic. Just ask Trixie.
Katya Zamolodchikova
Chaotic genius, Slavic fantasy, philosopher of filth. Katya is a performance art piece that never ends—deep, unhinged, and always human. Whether in character or cracking, she keeps it real.
🤯 Takeaway: Vulnerability + absurdity builds intimacy with your audience like nothing else.
Bob The Drag Queen
Activist, comedian, actor, podcast host—Bob does it all with brains and bite. Unapologetically Black, queer, and politically engaged, Bob uses her platform to entertain and educate.
🎤 Takeaway: Don’t shrink to fit the mold. Speak up, be smart, and lead with purpose. Pro tip: make the world a better place and use your platform to educate.
Sasha Colby
A legend long before she ever stepped on the Drag Race stage, Sasha is divine feminine embodied. Her performances are spiritual experiences—sensual, powerful, and deeply intentional.
🌺 Takeaway: When you're truly embodied in your essence, you don't need to explain—it radiates.
Jimbo 🇨🇦 Canadian Queen
Clowncore couture. Camp chaos. Walking acid trip. Jimbo broke the mold with her surreal, boobs-out brand of drag that’s funny, terrifying, and completely her own.
🍒 Takeaway: When you're that weird and you own it, you don't compete—you dominate. Pro tip: If all else fails, wear bigger boobs.
Jinkx Monsoon
Broadway-level talent with a witchy, vintage twist. From drag to theatre to Doctor Who, Jinkx is a master of transformation who brings vocal chops, comedy, and heart to everything she touches.
🧙 Takeaway: Lean into your strengths—even the niche ones—and let them evolve your path. Pro tip: You can manifest anything… even appearing in Doctor Who as a villain, Maestro, who I recall eating music notes and keys, extracting music from the world.
Ginger Minj
Classic Southern charm meets powerhouse vocals and big camp energy. Ginger has always brought heart and humour to the stage, and her work in film, music, and drag makes her a multitalented gem.
🎶 Takeaway: Longevity comes from heart, creative fire, and being someone people love to root for. Pro tip: Neurodivergence isn’t a flaw—it’s a fierce, fabulous lens that makes your artistry even more iconic.
Nymphia Wind
Avant-garde banana fantasy! Nymphia blends high art and camp, fashion and political commentary. She turned an abstract aesthetic into something emotionally resonant and visually iconic.
🍌 Takeaway: Weird works when it’s intentional. Lead with your vision, and the world will follow. Pro tip: wear bananas.
👑 Icesis Couture 🇨🇦 Canadian Queen
A design queen with razor-sharp precision, Icesis Couture crafts every look like a runway weapon. Known for her vulnerability, resilience, and couture-level fashion, she proves that excellence is handmade.
🪡 Takeaway: Precision + vulnerability = unshakable brand power. When you do it your way—and do it well—they can’t look away.
💫 Velvet VA Takeaway: Time Freedom Is the Real Flex
Every creator on this list shares one powerful trait:
They’ve claimed ownership over their time, creativity and imagination. They’re not hustling around the clock—they’re building aligned lives where creativity, spaciousness, and growth can actually breathe.
speaking of Hustle… a lot of people don’t actually know what it means… so here we are.. from the G Machine Dictionary itself…
Definitions of HUSTLE: 1. force (someone) to move hurriedly or unceremoniously in a specified direction.
2. Obtain by forceful action or persuasion. and
3. busy movement and activity.
“I don’t know about you, but busy movement is a fancy word for procrastination.”
If you’re craving that same freedom—more flow, fewer tasks—then it’s time to start thinking like a visionary and delegating like the CEO you are.
You don’t have to do it all. You just have to do you.
✨ Let Velvet VA support your rise.
We’re here to help you reclaim your hours, streamline your systems, and create the space you need to build your dream business without the burnout.
🔥 Next Steps
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💼 Book a Strategy Call — let’s design your freedom-based empire
Time freedom isn’t a far-off fantasy. It’s a decision. Make it yours.
10 Reasons I’m Obsessed with My Time Freedom (And How You Can Create Yours)
If you’re craving more time, more spaciousness, and more "me" moments in your day, this one’s for you. I’m sharing the real, raw, and luxurious reasons why time freedom is non-negotiable in my world, and how you can design it for yourself. Spoiler: it’s not just about quitting your 9-to-5 (although that helps), it’s about building a life you’re actually obsessed with. Keep reading for real-life examples, powerful reminders, and a few sassy secrets from behind the scenes. Time freedom is the vibe — let’s get you there.
3-15 minute read (depending on your distraction and pace)
The beach is a fantastic place for ideas! It’s where I get all my best ideas (other than the shower), and having the time freedom to explore creative ideas and brainstorm on a beach… is EVERYTHING.
Let’s be real — I didn’t build my business just to hustle harder or wear burnout like a badge.
I built it to live.
And living, for me, looks like joy, presence, freedom, and spaciousness to just be.
Here's why time freedom is my forever love language — and how it can be yours too:
✨ Before You Dive Into This Blog…
I've got an opportunity that practically screams TIME FREEDOM (the good kind—the “sip-a-latte-on-a-Tuesday” kind).
If you’re vibing with the way we do things around here and want to share the magic and get paid for it… become a Velvet VA Referral Partner.
This is you earning passive income 💸
Become a Velvet VA Referral Partner and get paid to hype us up. Effortless, fabulous, and totally your vibe.
Yup—spread the word, help someone transform their business, and earn while you do.
Now that’s what I call aligned abundance.
let’s do this..
#1 – I Get to Spend All the Time with My Dog That I Want
No, seriously. I’m obsessed with her.
Morning snuggles.
Midday adventures.
Evening walks.
She’s not just my dog — she’s my grounding cord, my joy, my daily serotonin hit.
If I were chained to a desk from 9 to 5? That would be a hard no.
My dog Raya is cuter than your dog. I don’t make those rules — she does.
#2 – I Do What I Do Best, and Outsource the Rest
I used to think I had to do everything — until I realized delegation is a portal to liberation.
That’s where Velvet VA comes in.
We’re the behind-the-scenes dream team for women like you who are ready to stop spinning and start scaling —
without sacrificing their peace (or their inbox).
Sun, sand, sapphics, and scaling.
#3 – I Go to the Beach Whenever TF I Want
The ocean is my altar. Saltwater is my therapy. And midweek beach days are my love letter to the life I’ve built.
Time freedom lets me live cyclically — not just by someone else’s calendar.
Beaches you can visit when you outsource with Velvet VA
#4 – Passive Income Is My New Love Affair
Whether it’s affiliate platforms like Benable, smart investing in the S&P 500, or other income streams (like digital marketing)…
Time freedom gave me the space to learn how to make money in my sleep.
Because abundance loves to flow where attention goes.
We LOVE giving!
Every Velvet VA package helps fund real community impact.
We donate a portion of proceeds to organizations and causes close to our hearts — the ones that aren’t getting government support, but should be.
Check out Where We Give for more info :)
My favourite piece I’ve ever created, because little me was obsessed with giraffes. Living proof that time freedom lets you reconnect with your inner child. Purchase your giraffe print here > YASSSSSS
#5 – I Create Art Whenever I Want (Magical AF)
My inner artist doesn’t clock in and out. She flows. She wanders. She creates when the muse calls.
And because I’m not glued to Zoom or juggling admin chaos, I can say yes to the moment.
That’s real wealth.
Become part of the Time Freedom club. Travel whenever you want. Go to Palm Beach during the cold, frigid winters of Canada. Hire Velvet VA, we’ll take care of you, so you can take care of yourself.
#6 – Time Is the Only Currency You Can’t Get Back
Let’s be blunt: we don’t know how long we have here.
So I refuse to waste my one wild and precious life on things that don’t light me up.
Entrepreneurship cracked me open to this truth, and I haven’t looked back.
Mondays are for self-care, time with friends, rituals and thrifting.
#7 – I Haven’t Worked a Monday Since 2021
The Monday scaries? I don’t know her.
After getting laid off during the you-know-what era, I realized I never wanted to return to the old ways.
I didn’t. And I won’t. Period.
Building from scratch is no joke—outsource wisely so your empire doesn’t pull a Tower card moment and crash down in chaos.
#8 – Building a Business Was the Greatest Act of Self-Care I’ve Ever Done
I used to wish someone would come save me.
Then I realized I was the wish, the genie, and the answer.
Starting my business gave me autonomy, power, and purpose.
Time freedom was the cherry on top.
#9 – I Travel Anywhere. Anytime.
No more asking for time off.
No more counting vacation days.
When you’re in alignment with your business and your boundaries,
the world opens up.
And trust me — she’s beautiful.
GET IT LADY
#10 – I Get to Build Wealth, Community, and Legacy (On My Terms)
This is more than just living well — it’s about creating ripples.
My time freedom allows me to grow a business rooted in purpose, connect with kindred spirits, and build a life that supports not just me, but everyone around me.
Want This For Yourself?
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✨ Time freedom isn’t a dream. It’s a decision.
Let’s make it together.